 All web site owners want to achieve that elusive
top ranking on the search engines. Many unethical firms
promise to produce these rankings without risk to
the client. This could not be further from the truth.
These "black hat" firms engage in many
tactics that can be detrimental to the long term
success of your on-line campaign. If you trust your
on-line marketing to one of these companies, there
is a very good chance your site will be banned from
the search engine results. Some of these unethical
practices include:
Site Cloaking
Cloaking can be defined as a highly optimized web page that is built only to
be indexed by the search engines and not to be viewed by visitors. Web page
visitors are automatically redirected to another more natural looking page.
Cloaking is one of the most unethical SEO practices and using it will put
your site at risk of being banned.
Duplicate Pages
Doubling the number of pages indexed by the search engines by using duplicate
sites with different addresses will not have a positive effect on your ranking.
Modern day search engine algorithms are programmed to filter these out from
their results.
The Use of Invisible Text
Using text color identical to the background color of page has been one method
used to artificially improve the ranking of a site. This method no longer will
produce positive results. It is quite possible that you will be banned from
the results of the search engines.
Using Small Text
Some site owners and SEO companies will try to hide dozens of keywords in tiny
text form at the bottom of their pages. While this is not necessarily “illegal” in
the search world, it is considered a controversial practice.
Link Farms
Link farms are a set of web pages that have been built for the sole purpose
of increasing the number of incoming links to a web site. This is done in order
to increase the link popularity of a site and increase search engine rankings.
Using this tactic is likely to get your site penalized or banned from the major
search engines.
Link farms should not be confused with reciprocal linking. Reciprocal linking
is the trading of links between related web sites. When trading links with
other sites it is important for the agreement to be mutually beneficial to
both sites involved. Knowing how to spot an uneven trade is important part
of a efficient link campaign.
Keywords in Hidden Value Tags
Placing your keywords within hidden tags is considered illegal by the search
engines. Using this method can also get your site banned on search engines.
Keywords in Style Tag
This is another attempt by webmasters use to increase their ranking. The search
engine algorithms also ignore these style tags.
Keywords in Comment Tags
Developers use comment tags to highlight certain sections of a web sites code
so it s easier to perform updates or changes to the site. Some people believe
that if they fill these tags with keywords their page will achieve better search
engine results. Most major search engines filter out the comment tags when
evaluating your web site.
At iNet we utilize only search engine approved SEO
methods. We do not mislead our clients or the search
engines. We develop visually appealing web sites
that help our clients achieve a positive ROI from
their on-line marketing ventures. For additional
information regarding unethical SEO tactics, read
Google's Information
For Webmasters page.
For a free quote and market analysis, please contact
us today. |
