 There are a number of and
Internet Advertising myths being circulated
on the web. We have compiled a list of
these untruths to educate our potential
clients. If you have any questions regarding
these myths or SEO in general, please contact
us today.
Guaranteed #1 Ranking.
Most of the time the SEO companies that make these promises are trying to sell
you on pay per click. is a great online advertising tool, but this is
not a true #1 organic ranking. Reality is that it is very difficult to guarantee
a #1 ranking on highly competitive terms.
It is better to optimize a site
after it is built.
This statement is totally false. While it is possible to optimize your web
site after it is completed, this is not the most rational and cost effective
approach to take. A solid optimization strategy should be developed long before
the first page of your site is created.
Submitting your site to thousands
of search engines.
This is unnecessary and not recommended. Companies that advertise these services
use automated submission software to submit your site. This practice is discouraged
by most major search engines and may hurt your site more than it will help.
Please see the Google
Quality Guidelines for more information.
In reality there are about 10 search engines
that generate the vast majority of internet
traffic. By simply submitting your site
manually to these 10, you will see equivalent
results and avoid the monthly fees associated
with automated submissions.
I have great writing skills. I
do not need an SEO to edit my copy.
Using correct grammar is necessary to establish credibility, however good writing
skills do not equal good optimization. To optimize correctly, your copy must
be strategically written with a combination keyword placement, frequency and
HTML styling.
Internet Marketing and SEO is
a scam.
Hopefully your competitors will continue to believe this myth. Internet marketing
historically produces better results than other forms of marketing including
direct mail, email, and print advertising. It is important to remember that
when a Internet user finds your listing they are already seeking out your product
or service. Because of this, SEO can deliver higher conversion rates at a lower
acquisition cost than other forms of offline marketing.
I hired a professional web developer.
I don’t need SEO.
Just because a firm can develop a web site does not mean they can successfully
promote it. Similar to medicine, web development has different disciplines.
Being a family practice doctor does not qualify a physician to perform open
heart surgery. Similarly, having the skills to build a web site does not mean
the company can successfully market it
Search Engines punish optimized
sites.
This just does not make sense. An optimized web page is one that is correctly
structured and clearly indicates the relevant topics. Search engines DO penalize
sites that attempt to use unethical tactics to improve their rankings. Read
more about these unethical tactics here.
Once optimization is complete
it will not need to be performed again.
Because search engines are constantly changing their algorithms, it is necessary
for the optimization of your site to be managed. As the search engine's algorithms
change, your SEO approach may need to adapt to these changes. This is why more
companies rely on web marketing firms to maintain their optimization and pay
per click campaigns.
Internet Advertising and SEO does
not work.
If the advertising is managed correctly, it works! The problem is that many
web site owners try to perform SEO and manage their own pay per click campaigns.
A professional Internet marketing company can use their experience to prevent
most of the trial and error involved in creating successful SEO and Pay Per
Click advertising campaign.
The bottom line is that SEO and online
marketing are both viable and productive
methods of advertising your business. For
more information regarding SEO and Pay
Per Click Advertising please contact
us today. |
