 One
of the most important aspects of marketing on the
web is enticing a visitor to stay on
your
site and
read about your business. If a potential client
gets confused or frustrated while browsing your
site, they will undoubtedly leave. Below are a
few common web site problems that will cause your
visitors to leave before they have a chance to
research your products or services.
Your Site Looks Unprofessional:
If a site visitor opens a site and the graphics
are choppy or the color scheme is unpleasant they
will probably leave before they read your first
paragraph on the page. The visual look and feel
of a web site is it's first opportunity to make
a good impression.
The Visitor Cannot Easily Navigate Through the
Site:
The purpose of a web site for your business is
to provide potential clients with information about
your company. You can provide hundreds of pages
of information, but if visitors have difficulty
finding what they need, they will leave and look
elsewhere. A successful web site must have clean,
concise, and organized navigation.
The Site Takes too Long to Load:
The use of very large graphics and animation within
your site will cause the download time of your
page to increase dramatically. The longer a user
has to wait for your page to load, the more apt
they are to leave your site. Graphics are a very
important element of a successful web site, but
they should only be used when they provide value
to the users experience.
Not Using Bold Paragraph Headings:
In most cases internet users initially scan pages
to find information. By using paragraph headings
you can help the user find what they are looking
for. If the visitor is required to read an abundance
of plain text information, they will often leave
before they find what they are looking for.
Incorrect Grammar and Spelling:
Nothing is more unprofessional than incorrect
grammar and spelling. Every page of your site should
be checked multiple times for grammatical and spelling
errors.
Splash Pages:
A splash page is a web page that contains only
your company logo and your contact information. Here
is an example of what a splash page for iNet
would look like. Splash pages provide very little
value to the visitor and require them to take additional
steps to access your companies information. Additionally,
splash pages make it even harder for your site
to obtain favorable rankings in the search engine
results.
If you are unsure if your existing site violates
any of the points listed above, take advantage
of our free web site analysis or contact
us today.
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