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 The most important aspect of developing a web
site is to have a solid procedure to follow during
every phase of the project. Without a good process,
the overall effectiveness of your site could suffer.
At iNet we use a development procedure we call
iNet Atlas. Atlas allows us to keep your project
on track through all required phases of development.
High-Level Overview of the iNet Atlas Process
Step 1: Existing Site Analysis. The first step in the iNet Atlas process is to
thoroughly analyze your existing site. Once our
analysis is complete, we will provide written recommendations
for any changes necessary to improve the overall
performance of your web presence. If you do not
currently have a web site, this step is not required. Read
more about our existing web site analysis. |
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Step 2: Pay Per Click (PPC)
Feasibility Analysis.
Next, iNet will aggressively evaluate your
businesses on-line market. We will go beyond
the study of your local area. We will look
nationally to see if the possibility exists
for your company to expand its reach utilizing
a national pay per click campaign. This proactive
examination represents a very cost-effective
way
to determine if
pay per click
advertising can benefit your business. Read
more about our PPC feasibility analysis
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Step 3: Web Development/Site
Changes:
For clients who need a site: If you do not currently own a web site
it is necessary to plan all aspects of your
new site and marketing plan prior to developing
even a single page. The Feasibility Analysis
will assist us in determining how your site
should be built to fit your market. This
analysis will show us how often your potential
clients are searching for which terms. Using
this information we can structure your site
to best reflect the current on-line market
for your business. For clients who currently have a web site: Our initial web site and pay per click analysis
will help us determine what physical changes
need to be made to your site in this step.
Using the data provided by step 1 and 2 we
will recommend any changes that need to be
made for your site to provide optimal results. Read
more about our web development services.
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Step 4: Pay Per Click Campaign
Development: Here is where iNet will develop all your pay
per click campaigns. We will perform extended
research into your online market, write your
ad copy, and develop all of the keywords that
will make up your campaign. Once your campaign
is launched, we will aggressively monitor your
results and make any adjustments necessary
to improve your campaign performance. Read
more about pay per click.
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Step 5: Natural Ranking (SEO)
development: Natural search results, or organic search
results, are those you do not have to bid
on per click. The pay per click campaign
performance measures gathered in step 4
will provide us with the necessary data
to determine which keywords we should target
for your organic
campaign. It should be understood that the pursuit of
natural rankings is a very time consuming process.
The online marketing company has to weigh many
different variables while executing the natural
rankings campaign. If the clients market is
highly competitive, it could take 6 months
to a year to achieve optimum results. Read
more about achieving natural results.
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Step 6: Continuous Improvement: Once the marketing campaigns are set up,
it is necessary to continue to monitor and
improve these campaigns. With Pay Per Click,
your competitors will be constantly adjusting
their keyword bids. In order for you to
remain competitive, it is important that
your campaign bids be evaluated and potentially
adjusted daily.
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